Packages

Real Estate Photography Packages

Three packages, and the difference between them is not quality. It is how much of the property needs explaining. This page is about which one a given listing actually needs; the calculator on the pricing page will tell you what it costs at your square footage.

What each package is for

Standard is stills and a floor plan. It gets a listing live and it is the right answer more often than agents expect: a well-presented condo, a townhome, a property whose layout is obvious from the photographs. Forty HDR frames and a measured plan cover what a buyer needs to decide whether to book a viewing, and nothing else on the shoot would earn its place.

Essentials adds a vertical cut for social. It is the everyday standard because most listings now live in two places — the MLS entry, and a feed. The vertical is not a trimmed-down version of a horizontal film; it is shot vertical from the start, which is the difference between a video that fills a phone screen and one that sits letterboxed in the middle of it with grey bars.

Pro is for a property that justifies it: a cinematic 4K walkthrough, a client intro, and a vertical short cut from the same footage. The intro matters more than it sounds. A film that opens on the agent, in the property, is a different piece of marketing from one that opens on a hallway — it markets the agent as much as the listing, and it is reusable long after the property sells.

Which package suits which listing

For a condo or an apartment, Standard is usually enough and a plan does most of the heavy lifting. Small spaces photograph well and the question a buyer has is about layout, not atmosphere. Where a condo has a genuine outlook — a corner unit, a real view, a terrace — the vertical in Essentials is worth having, because a view is the one thing a still photograph consistently undersells.

For a detached family home, Essentials is the honest default. There is enough house that a buyer wants to move through it, and enough competition on the street that a listing with no video is the one that gets scrolled past.

For acreage, a new build, or anything at the top of its street's price band, Pro. On acreage the drone is not decoration: lot lines, outbuildings, the approach and the relationship to the treeline are the property, and none of them can be photographed from the driveway. On a new build the finish is the argument and 4K is what shows it.

What agents actually add on

Drone is the most common addition, and it is worth asking for on anything with land, a view, or a position on the block that matters. Matterport is the second, and it earns its place on higher-value listings and on anything being marketed to a buyer who is not local — a 3D tour is what lets someone shortlist a property from another province without wasting a Saturday.

Twilight frames get requested on properties with good lighting design or a real outlook. They are worth it where there is something for the light to do and genuinely not worth it on a mid-block home with an unremarkable frontage, which is the kind of thing we will say before the shoot rather than after.

Everything is bookable as a single service too. If a listing needs photographs and nothing else, that is a perfectly reasonable booking and the rate card prices it on its own.

What the shoot day looks like

Everything in a package happens in one visit. That is the reason the packages are built the way they are rather than as a menu: the property gets prepared once, the light is the same across the stills and the video, and the floor plan is measured while the camera is already there. A property shot across two appointments looks like two properties.

A Standard shoot on an average home is a short appointment. Essentials adds the vertical, which is mostly movement rather than setup. Pro is the longest because a cinematic cut needs the house in a particular state and the sequence shot in a particular order. You do not need to be there for any of them — most agents send access details and receive the files — but you are welcome to be, and for a first shoot together some agents prefer it.

Common questions

Which package suits a condo?

Standard covers most condos well: forty HDR frames and a measured floor plan answer the layout question, which is what a condo buyer is actually asking. Move up to Essentials where the unit has something a still photograph undersells — a corner outlook, a terrace, a real view — because that is what the vertical cut is good at.

Which package suits a detached home or acreage?

Essentials is the sensible default for a detached family home: there is enough house that a buyer wants to move through it before booking a viewing. For acreage, go to Pro and add drone. On land, the boundaries, the outbuildings and the approach are the property, and a ground-level set shows a house while answering none of it.

Can I add drone or Matterport to any package?

Yes. Both are priced separately and can sit on top of any of the three, and both are booked for the same visit so nothing has to be prepared twice. Drone is the common addition on anything with land or a view; Matterport earns its place on higher-value listings and where buyers are shortlisting from out of town.

Can I book a single service instead of a package?

Yes. Photography, floor plans, video and Matterport are all bookable on their own, and the rate card prices each one individually. A package is only worth booking when you want more than one of them on the same visit — that is where it saves money against buying the parts separately.

The calculator on the pricing page takes a square footage and shows what each of the three costs for that property, alongside the individual services at the same size.

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